KFC has introduced Smash’ed Potato Bowls, filled with mashed potatoes and topped with Secret Recipe fries, cheese sauce, bacon crumbles and a three-cheese blend. The bowls are now available nationwide for $3.49. They can also be topped with five of KFC’s chicken nuggets for $2 more.
"Now you can smash your hunger with our new Smash'd Potato Bowls, which take comfort to an 11 with a unique twist on all your favorite KFC flavors smashed together. If you like our Famous Bowls, you're going to love this new bowl," CMONick Chavez said in a statement. "At just$3.49, it's a comforting meal deal.”
Related: KFC adds Honey BBQ and Spicy Mac & Cheese to its wraps lineup
The nationwide debut of the bowls comes after a successful test run in Pittsburgh in 2023. KFC first added its Famous Bowls in 2006 and, in 2019, added Mac & Cheese Bowls. The bowls are part of the chain’s strategy to attract younger consumers by adding more boneless, to-go offerings. During an interview late last year, Chavez said bowls, sandwiches and wraps are driving a higher mix among younger and more diverse customers and such options are the company’s “main priority right now.”
“Leveraging modern meat blocks in more modern formats is attracting new customers and that even extends to our bowl business,” he said. “Bowls are becoming a bigger part of the conversation.”
Bowls have also allowed the company to offer value without deep discounting its core products, as David Gibbs, CEO of parent company Yum Brands, noted last year on a call to analysts.
KFC is also targeting value-seeking consumers with a new $20 Taste of KFC meal, now available nationwide. The meal includes six pieces of KFC Original Recipe chicken and the choice of four sides for $20. The meal was initially tested in November in the Austin and Waco, Texas, markets.
“We’re working hard … providing exceptional value every day while innovating to attract newer, younger customers over time,” Chavez said. “At the same time, we certainly don’t want to walk away from our existing customers in any way, shape or form. Our existing base is a little older, tends to be a little bit lower income, and we want them to keep coming back. To do so, we need to provide them with exceptional value.”
Chavez said the $20 Fill Up Box, introduced in 2022, has been “very successful” for the brand and the Taste of KFC test was “off to an explosive start.”
During the ICR Conference in Orlando earlier this month, Fitch Ratings senior director Bill Sensmore and David Silverman said consumers will be much more value conscious this year than they’ve been in the past few years.
“It’s been a surprise how healthy the consumer has remained over the last several years given all the volatility. We’re thinking the tailwindsthe consumer has enjoyed are dissipating and there are rising headwinds – rising debt levels, reduced savings, a compound impact of inflation … While we think the consumer fundamentally is healthy, we think they’re softening,” Silverman said. “We will see a greater quest for value.”
Contact Alicia Kelso at [emailprotected]
FAQs
The combo comes with six pieces of KFC's Original Recipe chicken on the bone, as well as four sides including mashed potatoes and gravy, coleslaw, corn, mac & cheese and four biscuits, all for just $20, according to the company.
How much is the smashed potato bowl at KFC? ›
29, 2024 /PRNewswire/ -- Kentucky Fried Chicken® is introducing new Smash'd Potato Bowls, an abundant, finger lickin' good bowl for just $3.49. * Smash your hunger with a next-level twist on a fan-favorite Famous Bowl that makes potatoes the star, available at KFCs nationwide starting today. Starting Jan.
How do you get the Bogo mashed potato bowl at KFC? ›
** Smash'd Potato Bowls are KFC's newest twist on the iconic KFC Famous Bowl – mashed potatoes topped with crispy Secret Recipe Fries, warm cheese sauce, bacon crumbles and a three-cheese blend – all for $3.49. For a limited time, order one through a Rewards Account on the KFC app or KFC.com and get another for free.
What is the difference between KFC mashed potato bowl and famous bowl? ›
Like the Smash'd Potato Bowl With Chicken, the Famous Bowl contains mashed potatoes, nuggets, and a three-cheese blend. Instead of the gravy and corn kernels on top of the Famous Bowl, the Smash'd Bowl With Chicken has nacho cheese and bacon crumbles on top.
What comes on the KFC Smash bowl? ›
The new bowl is coming to menus nationwide following a successful test in Pittsburgh in Fall 2023. It features KFC's signature mashed potatoes topped with its crispy Secret Recipe Fries, warm cheese sauce, bacon crumbles, and a melty three-cheese blend.
What is the secret menu bowl at KFC? ›
KFC Hot Pocket Bowl
This amazing meal, now part of the KFC secret menu, used to be a regular item. To order it, just ask for a Hot Pocket made with dough, chicken, gravy, and cheese. If the staff seem confused when you ask for a “Hot Pocket Bowl,” just remind them of the simple ingredients we mentioned earlier.
What is a $5 famous bowl at KFC? ›
Famous Bowls, a fan-favorite KFC menu item, are made fresh to order and start with a foundation of creamy mashed potatoes, topped with bite-sized chunks of crispy chicken and sweet corn, drizzled with hot homestyle gravy and topped with a shredded three-cheese blend.
How many calories in a KFC Smash D potato bowl? ›
The bowl costs $3.49, and for an additional cost, which varies by location, KFC's Chicken Nuggets can be added to the mix. The Smash'd Potato Bowl nets 590 calories, and increases to 760 calories with nuggets in tow. Smash'd Potato Bowls are available to purchase anytime during KFC's normal operating hours.
What is in KFC loaded potato bowl? ›
This all-star bowl will keep swoning, creamy whipped potato, sweek kernel corn, crispy zinger chuncks. topped with our signature cheezy sauce and mayonnaise, will keep you coning back fore more. Every bite is has a harmonious blend between, cheese and crispy fried chicken is soo crunchy!
Can you get the KFC famous bowl without corn? ›
Kfc Famous Bowl Without Corn (1 serving) contains 62g total carbs, 58g net carbs, 34g fat, 24g protein, and 650 calories.
Wait, isn't Popcorn Chicken used in KFC's bowls? Yes, but KFC will not be getting rid of its Famous Bowls, Wilson said, "and Popcorn Chicken is still being used on them."
Does the KFC famous bowl combo come with fries? ›
It has French fries, mashed potatoes, a cheese sauce, cheese, bacon, and then I got it with nuggets. You can also get it without nuggets. For just the bowl with the Nuggets, it was six something, but for a dollar more, you got a combo.
How much chicken is in a KFC famous bowl? ›
It's also worth noting that KFC replaced the beloved popcorn chicken that used to appear in the bowl with chicken nuggets, which are a bit larger in size. Regardless of why changes were made, several KFC employees have confirmed that they are told by corporate to only add five chicken nuggets to each Famous Bowl.
Does KFC have $5 famous bowls? ›
Starting today, KFC is bringing back its popular offer of Famous Bowls for only $5*, a finger-lickin' good deal on craveable comfort food.
How many calories in a KFC smashed potato bowl? ›
The bowl costs $3.49, and for an additional cost, which varies by location, KFC's Chicken Nuggets can be added to the mix. The Smash'd Potato Bowl nets 590 calories, and increases to 760 calories with nuggets in tow.
