Why KW - Keller Williams (2024)

Why KW - Keller Williams (1)

Mission

Values

Beliefs

To build careers worth having,
businesses worth owning,
lives worth living,
experiences worth giving, and
legacies worth leaving.

God,
Family, then
Business

Win-Win: or no deal
Integrity: do the right thing
Customers: always come first
Commitment: in all things
Communication: seek first to understand
Creativity: ideas before results
Teamwork: together everyone achieves more
Trust: starts with honesty
Equity: opportunities for all
Success: results through people

By Agents,
For Agents

Real estate has experienced a seismic shift in a short amount of time, bringing our industry and your business into a new era. As the world has both inevitably and unexpectedly accelerated its journey to the digital space, fundamental challenges – from downward pressure on commissions to new dot-com competitors – are no longer distant concerns. They are here.

At Keller Williams, boldly facing and answering these challenges on your behalf is our singular focus.

Your sustained success and collective vision are what drives us, guides us, and gets us up every morning, now for three decades and counting. Join Keller Williams – be a part of the vision, gain a trusted partner to stand by your side, and let your business thrive

Why KW - Keller Williams (2)

"The changes I see in the real estate industry now are unlike any other time in my 33 years. And I decided I want to align myself with the best, the number one."

MIKE MCCANN, THE MIKE MCCANN TEAM
PHILADELPHIA, PA
$365M SALES VOLUME

Strength in
Numbers

Simply put, we’re the best real estate company. Why? Because we measure our success by your success, letting the numbers speak for themselves. Keller Williams is the number one real estate franchise by agent count, closed units, and closed sales volume in the United States.

There is strength in numbers. So, in the face of a shifting market or industry disruption, make the choice to take a stand – on solid ground – with the number one real estate franchise company. We have what you need to do more and be more.

Keller Williams Continues Strong Pattern of Industry, Tech and Cultural Growth Why KW - Keller Williams (3)

Why KW - Keller Williams (4)

In 2021:

200,000+ Associates Globally

1,300,000 U.S. & Canada Transactions

$532B U.S. & Canada Sales Volume

Why KW - Keller Williams (5)

"The vision that we have for our team is massive. I don’t think there is any other place that has the resources, or other people that have similar visions, other than Keller Williams."

RYAN BUTLER, COALITION PROPERTIES GROUP
WASHINGTON, D.C.
$100M SALES VOLUME

Why KW - Keller Williams (6)

In the Keller Cloud, to date:

371,000,000 home searches conducted

3,077,540 marketing pieces customized

2,982,385 leads generated (average cost $2)

68,965,507 contacts nurtured

3,415,814 transactions worked

A Revolution
in Real Estate

At KW, we believe that technology’s inherent value lies in simplifying everyday complications so you can focus on what truly matters: your family, life, and relationships with your clients. Most importantly, it should grant you more time and money so you can reinvest as you see fit and achieve a fulfilling real estate career.

As your customers increasingly demand customized, digitally-enhanced experiences, we give you the tools to anticipate their needs today, tomorrow, and every day after that.

The Keller
Cloud
Ecosystem

Command

Optimize, manage, and run your business with unprecedented simplicity and insight. More than a CRM, Command’s suite of interconnected tools help you connect with your clients in a targeted and meaningful way, supporting you from lead to close to lifetime client connections.

KW App

The KW App fuses client preferences with your expertise to keep your clients close at every step of the transaction and beyond. Simply log in to Command to customize and launch your app. Then, collect valuable consumer insights and lay the groundwork for relationships that last a lifetime.

Connect

No matter where you are, put yourself in a productive learning environment. Keller Williams’ proprietary digital learning platform includes over 700 hours of live learning and customized curriculums from the best minds in the business. Learn how you want to, when you want to.

Learn more about our tech

An Evolution in Education

Just as our agent-led philosophy allows us to be agile in product development, this methodology also applies to our award-winning training and coaching. We incorporate real-world case studies and industry best practices into every training module, flexing and evolving to solve the real challenges you face.

Coaching

Leverage our award-winning coaching program. Locate your blind spots, then focus on solutions, gain awareness of your unique strengths, and identify areas primed for developing a burgeoning career in real estate.

Leave a Big Life: Ask "Why Not Me?" Why KW - Keller Williams (7)

Why KW - Keller Williams (8)

The world’s best real estate training, available 24/7/365

1,200+ hours of on-demand training

68+ unique courses available

Why KW - Keller Williams (9)

"When it comes to supporting team leaders who are building and nurturing their agents, Keller Williams has impressed us with their models, training, education, and their innovative attention to future technologies."

DAVID GUNDERMAN, THE GUNDERMAN GROUP
OAKLAND, CA
$188M SALES VOLUME

Why KW - Keller Williams (10)

Over $1.7 Billion Shared

Shared Decisions, Shared Success

The Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC) give our agents a voice in the direction and profitability of our company, serving as the foundation for all that we do.

And, agents have been driving Keller Williams’ value and culture from the very beginning. When the idea of profit share was introduced, many called us radical – some even called us crazy. We think it’s crazy to NOT reward those that support the growth of a company, so we make sure everyone has access to this powerful wealth-building platform.

Why KW - Keller Williams (11)

"Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving."

STANFORD UNIVERSITY

HOW IMPORTANT IS CULTURE?: AN INSIDE LOOK AT KELLER WILLIAMS REALTY

READ THE STUDY

Expand Your Reach

The KW value model serves as a comprehensive framework that allows well-run businesses to create even bigger opportunities by scaling and building a dream team. Reach new markets, then cross state and international borders, and expand beyond what you once thought possible in your real estate career.

Keller Williams named top workplace for women, veterans, diversity and work-life balance

Why KW - Keller Williams (12)

Why KW - Keller Williams (13)

"I really wanted to have a place where I can build a legacy for my family and a platform that I can really grow with my team."

CHRISTINA GRIFFIN, THE GRIFFIN GROUP
TAMPA, FL
$100M SALES VOLUME

Innovative. Disruptive. Agent-First.

Join us – be a part of the vision and gain a trusted partner to stand by your side. We’re looking forward to welcoming you home.

Find An Office Near You

Why KW - Keller Williams (2024)
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