GITNUX MARKETDATA REPORT 2024
Statistic 1
"In Germany, Krombacher is the most popular beer brand with 11.8% of the beer consumption."
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Statistic 2
"The second most popular beer brand in Germany is Beck's, representing 8.9% of the beer market."
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Statistic 3
"Oettinger, a Bavarian brewery, is the largest selling beer in Germany by volume."
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Statistic 4
"Paulaner, a Munich-based brewery, is the 8th most drunken beer brand among Germans."
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Statistic 5
"Veltins Brewery, known for its Pilsener style beer, holds 4.1% of the beer market in Germany."
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Statistic 6
"Germans consumed roughly 2.81 million hectoliters of Erdinger Weissbrau in 2016 making it one of Germany's most popular wheat beers."
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Statistic 7
"Bitburger Brewery controls 5.8% of the beer market in Germany."
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Statistic 8
"In 2019, the sales volume of Warsteiner Brewery was nearly 2.3 million hectoliters."
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Statistic 9
"Germany has a beer purity law – Reinheitsgebot – dating back to 1516, contributing to popularity of their beers worldwide."
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Statistic 10
"Hertog Jan, a beer from the Netherlands, is the 5th most popular foreign beer in Germany."
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Statistic 11
"In 2018, 87% of Germans above the age of 18 drank beer."
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Statistic 12
"Munich's Oktoberfest, the world's largest beer festival, served 7.3 million liters of beer in 2019."
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Statistic 13
"The Rothaus Brewery's Tannenzäpfle variety was the 4th best-selling beer brand from craft breweries in German food retail in 2018, with selling around 1.6 million liters."
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Statistic 14
"In 2020, the average price of a liter of beer in Germany was €0.79."
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Statistic 15
"The COVID-19 pandemic saw a 1.9% reduction in beer sales in Germany in the first half of 2020, much of this loss is from reduced demand at pubs and restaurants."
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Statistic 16
"In 2019, Germans drank an average of 101.2 liters of beer per person."
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Statistic 17
"North Rhine-Westphalia is the top region in Germany for consuming beer, collectively they drank 232.3 million liters in 2019."
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