We’re on the side of food
Born in a NY Deli back in 1913, Hellmann’s purpose is to help people enjoy good, honest food, for the simple pleasure it is, without worry or waste. Made with real, simple quality ingredients and true expertise and craftsmanship, Hellmann’s is the World’s No 1 mayonnaise.
Since the very beginning, Hellmann’s has been bringing out the best in food. But we have an even bigger role to play: we want to help people #MakeTasteNotWaste.
Make Taste, Not Waste
Our founder Richard Hellmann was an immigrant, and a man ofthe people. When Hellmann and his wife, Margaret,opened their first Deli on New York’s ColumbusAvenue, years of crafting went into combining real,honest ingredients – so mayonnaise wasn’t just adelicacy for a few, but a helping hand to bring taste tothe simplest foods, available to all.
But it turns out the most common foods out there are also the most wasted ones globally. And as a brand present in every other household, with products capable of transforming everyday food into asimple pleasure, we have the responsibility to act.
Turn Nothing into Something
Hellmann’s believes food is too good to be wasted and food waste should be socially unacceptable. We want to help people to make any food delicious, sothey don’t have to waste any.
That’s why our brand vision and commitment is to inspire and enable 100 million consumers every year until 2025 to be more resourceful with their food, and waste less.
Hellmann's campaign Turn Nothing into Something inspires people to look into their fridges and see the multiple possibilities they've got to turn disparate ingredients into something delicious.
Download our Food Waste Hacks booklet (PDF 7.67 MB) (Opens in a pop-up window) and discover tips, hacks, and recipes to help you reduce waste and save money and time!
We all buy food with the best intentions, but then life gets in the way!
No one ever sets out with the intention of throwing good food in the bin, but life gets in the way. Our plans change, we get busy or tired after a long workday, or simply forget what we have in the fridge. We may feel unmotivated, or just lack the skills and confidence to turn seemingly unrelated ingredients into an amazing dish. And that’s how good food ends in the bin.
This is why we embarked on an ambitious study – one of the longest and largest ones – to understand household food waste behaviours and uncover simple solutions people can use to rescue food from going to waste. We found that adopting just one ‘Use-Up Day’ per week – making a meal using ingredients already in the fridge and kitchen – can reduce the amount of food thrown away by a third!
Learn more about our Domestic Food Waste Study.
Food Waste study executive summary (PDF 5.19 MB)
For the love of food
Our founder Richard Hellmann was famous for being hardworking, charismatic and restless when the subject was food. Throughout the years, Hellmann’s love for food led us to unfailingly serve people with the best quality in the most sustainable way.
Our commitments to our founder’s cause and product are stronger than ever today. We believe great taste starts with great ingredients – and the best ingredients come from positive farming. That is why we are progressively moving towards regenerative, sustainable farming practices and leading towards higher industry standards of cruelty free eggs.
We also believe a plant forward diet can taste great. So, we continuously inspire people to find pleasure in everyday plant-forward eating and commit to making delicious vegan dressings available to all.
And lastly, we believe our planet should not pay the price for convenient plastic packs. That’s why by 2025, we will ensure that 100% of our plastic packaging is designed to be fully reusable, recyclable, or compostable.
Our Blue Ribbon promise
When our famous real mayonnaise recipe was perfected in 1910, jars were filled to the brim with a delicious blend of ingredients picked to create the ultimate creamy texture and taste. Then a signature blue ribbon was tied around the jars containing the delicious mayo.
That blue ribbon standard is tied to everything we stand for today – quality, real & simple ingredients, and unmistakable taste and creaminess.
World’s No.1 Mayonnaise Brand
Hellmann’s mayonnaise products are available in 65 countries, including 18 new markets in the last five years. It is estimated that 1,000 Hellmann’s products are sold globally every minute. This not only making it the World’s No.1 mayonnaise brand[a] but also one of Unilever’s fastest-growing brands bringing irresistibly rich and creamy taste to millions of mayo-lovers around the globe.
Good from farm to fork
Hellmann’s is committed to sustainable farming, responsible business and doing right by the people – not just because we think it makes our products better, but also because it’s the right thing to do.
It’s why we only use cage-free and free-range eggs in Europe and 100% cage-free eggs in North America, source 100% of our oils responsibly in our mayonnaise, and continuously strive towards sustainable practices.
What’s the recipe for building a €2 billion brand?
For Hellmann’s, it’s all about getting the perfect blend of a great-tasting product, meaningful purpose and customer-led innovation and bringing it together with a touch of pop-culture appeal.
Find out more
Source: Euromonitor, Cooking Ingredients & Meals retail value sales in 2023 – excluding foodservice.
This claim is not applicable to Romania, Belgium and Netherlands
Contact Unilever about Hellmann's
If you have any questions or comments about Hellmann's, please visit our contact page.
More about Hellmann's
Check out your local Hellmann’s website for more details about Hellmann’s activities as well as recipes, tips and hacks for tasty meals without waste.
News about Hellmann's
News article
Hellmann’s Plant Based Mayo gets the perfect squeeze with tailor-made packaging
New technology is maximising usability and minimising the amount of plant-based mayo left behind in Hellmann’s fast-growing range of squeeze bottles. Discover how this innovation is raising consumer satisfaction and reducing food and packaging waste.
News article
Regenerative agriculture: what it is and why it matters
It takes around 4 million hectares of land to grow the raw materials used in Unilever products. To ensure they are grown sustainably, we need to support the farmers who supply us as they make the shift to regenerative agriculture. But what does this mean and how will it work?
News article
How AI and digital help us innovate faster and smarter
From the launch of the very first digital tool to the recent formulation of the world’s first green carbon detergent, Unilever R&D experts have been using digital technologies to remain at the forefront of superior innovation for years. And we’re just getting started.
